November 17, 2016
The Cup of Coffee Worth a Million Dollars
I once heard Scott Bedbury, former SVP of Marketing at Starbucks (and once Worldwide Advertising Director at Nike, so yeah knows his stuff) describe how the now iconic coffee company first honed in on their legendary marketing strategy by thinking about the place a cup of coffee has in our society. Not simply a cup of hot brown liquid, but as a centerpiece around which creativity, study, and debate blossomed. That realization gave birth to the comfy couch, fireplace-having coffee houses we enjoy today.